catapultdesign.comCatapult Design | Brand Development | Graphic Design | Packaging Design | Creative Studio Chicago I...
Title:Catapult Design | Brand Development | Graphic Design | Packaging Design | Creative Studio Chicago I...
Description：Catapult Design - Chicago Illinois | We specialize in creation and
implementation of identity, branding, and conceptual design. Recognized by
peers and industry leaders through an array of award-winning work. Graphic
Design Chicago, Branding, Logo Design, Print Design, Packaging Design,
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Catapult Design | Brand Development | Graphic Design | Packaging Design | Creative Studio Chicago Illinois Work About News Contact Work About News Contact Chicago-Kent Print + Digital Campaign Targeting Millennials, the Why Campaign is an integrated new student campaign that invites students to learn ‘Why is Chicago-Kent the right fit for them?’ The campaign creates an emotional connection by linking the innovation value of Chicago-Kent to the student’s desire to be an innovator by asking 'Why: You Innovate. Why: You Aspire. Why: You Succeed. Why: You Belong.' The campaign stretched across multiple digital and print deliverables utilizing personalized URL's. The result was an 18% ROI. The Land of Nod Print + Packaging + Digital + Environment Created a cohesive brand impression for The Land of Nod, an on-line and brick & mortar retailer specializing in children's furniture, bedding and accessories. Enhanced the brand by building loyalty and lifelong relationships at each touchpoint — artful installations, catalog design, in-store signage, digital, private label and retail packaging — each solution is engaging and delivers the brand's promise of vintage reimagined. Rush University Print + Digital Campaign An integrated campaign for Rush University College of Health Sciences to encourage potential and prospective students to attend a Rush Open House and create awareness about the two year program. Up-close intimate use of photography supports Rush's hands-on approach to learning. The content leverages clear and distinct benefits that were identified in the initial research. ICG Holliston Identity + Print Challenged with rebranding ICG Holliston, the nation’s largest manufacturer of book cloth, the new identity utilizes custom uppercase letterforms that carry a strong presence with subtle details. To speak of innovation, the movement of the mark suggests forward thinking, flexibility and fluidity. To showcase the product in use, multiple cloths were laminated across all company collateral — business cards, note cards, and pocket folders. This technique was also carried into an array of swatch books, binders and promotional materials. Lana Jewelry Packaging Thoughtfully designed home fragrance packaging for Lana, a designer of fine gold jewelry. The reverse tuck flap with custom die-cut, allows the curved edges of the typography to be carried into the structure. The combination of distinctive materials and finishing techniques allows the packaging to shine and reflect the international brand of Lana Jewelry. Fredman Design Group Identity + Print + Advertising After working closely with the Susan Fredman team and developing a consistent brand architecture, multiple touchpoints were created across advertising and marketing materials. The entire program, regardless of the medium, encompasses a unique visual language that works in harmony and creates consistency in communications. Kohler Co. Direct Mail Invitation + Advertising When Kohler opened its first store in the Merchandise Mart in Chicago, they needed an invitation that would reflect the bold look and feel of Kohler. This non-traditional invitation was mailed out to top trend interior designers and architects throughout the Midwest. The response was overwhelming – twice the industry norm. Since the initial project was so successful, we also worked with Kohler on a series of B2B communication pieces and B2C advertising projects. Logo Gallery Got2Run...for Education Naming + Branding + Identity Catapult Design worked with Northwest Roadrunner to launch an annual race meant to inspire young runners to just “get out and run”. We developed the perfect name “Got2Run...For Education”, which struck a balance between the activity itself (Got2Run) and its purpose (For Education). The next step was to create a bold and flexible visual identity that would appeal to all ages and genders. Over the last five years, we have seen the number of runner’s triple, with participants from over 250 schools. We are also proud to say that the “Got2Run” race has donated over $100,000 to school wellness programs. Perrier-Jou?t Packaging In celebration of the newest Fleur de Champagne release, Catapult was asked to create a brand extension in the form of jewelry packaging. Utilizing the same Art Nouveau inspiration as the famous signature brand, the packaging was finished with an elegance worthy of the Perrier-Jou?t name. Premier Landscape Naming + Self-promotion We developed and designed a unique thank you gift to be hand delivered to elite Premier Landscape clientele. 'The Art of the Garden Party’ was created for thanking clients for choosing Premier Landscaping while providing them with the opportunity to experience their new outdoor living space. Style, texture and form work together to create a luxurious, memorable gift-giving experience, one that is synonymous with the Premier Landscape brand. Target Branding + Packaging Designed exclusively for Target – Fusion Fragrance consisted of four unique fragrance blends. What set this fragrance collection apart was the vibrant color palette against a sleek white carton. Sales and product awareness for the product line outperformed goals for the category. Rohner Letterpress Self-Promotion Collaborated with Rohner Letterpress on the ideation and creation of a promotional direct mailer to demonstrate the effectiveness of letterpress printing in a retail marketplace. A collection of custom components with impactful details were developed, including hangtags, gift card & carrier, labels and customer value cards. Rosborough Partners Print This unique, engaging tri-fold brochure was designed to enhance the brand while communicating the Rosborough Partners story and services. The shortened front flap and full frame photography, encourages the recipeint to open and learn more. ID Image + Design Naming + Identity + Print + Digital ID Image+Design is revolutionizing all that a dental practice can be. Their mission is to create unique dental spaces that refine the entire dental experience. To bring the team's vision to life, a typographical mark was created and incorporated throughout the identity system, branded materials and website. To further enhance the presentation and communicate quality and detail, the logo was stamped in a clear gloss pattern on a bright white matte stock. printForum Naming + Identity + Print + Digital Catapult Design was engaged to create a new brand platform that would position Rider Dickerson as a trusted resource for knowledge and innovative print solutions through a collection of educational articles and publications and thought-provoking and engaging seminars. The strategic solution was ‘printForum’ a wordmark that truly represents print and forum coming together. The creative use of '+' graphic strengthens the brand and can be used as a separate element. The scope of the project quickly evolved into an on-line resource, event campaigns and annual conference. The Innovate+Fascinate printForum Conference encompasses a unique visual language across all printed and digital deliverables — save-the-date, personalized invitations, conference booklet, engaging emails, and registration website. The result, printForum is being respected as an educational industry leader and continues to establish itself every time people talk about innovative ideas in print and marketing. Astralle e Terra Packaging The packaging drew inspiration from the name. Astrale e Terra translates to "Heaven & Earth" in Italian. The bottle and label work together in presentation. Millennium Trust Print Generated marketing materials for the launch of a new Private Fund Custody Service for Millennium Trust, a leader in administrative and custodian services. Targeting financial advisors and institutions, the materials reflect an upscale, professional image, which reinforce Millennium Trust's high level of commitment and credibility. The program consisted of a four-panel brochure, individual sell sheets and a foil stamped custom tabbed pocket folder. Chicago-Kent — view — The Land of Nod — view — Rush University — view — ICG Holliston — view — Lana Jewelry — view — Fredman Design Group — view — Kohler Co. — view — Logo Gallery — view — Got2Run...for Education — view — Perrier-Jou?t — view — Premier Landscape — view — Target — view — Rohner Letterpress — view — Rosborough Partners — view — ID Image + Design — view — printForum — view — Astralle e Terra — view — Millennium Trust — view — ? CATAPULT DESIGN
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